Anthony Young

  • Content Marketing
  • Search Engine Optitmization
  • Search Engine Marketing
  • Social Media Marketing
  • Analytics

Contact

Professional Status

Employed
Available

About Me

Anthony has over 12 years of search marketing experience developing highly successful organic & paid search campaigns. For the past 4 years, he has championed integrated multi-channel content marketing strategies for consumer, SMB and enterprise businesses.

Anthony has led many businesses to success in a variety of market verticals by aligning revenue goals with custom strategies that target qualified audiences.

Marketing has changed significantly in just the past 3 years. While great content remains the cornerstone of online visibility, attribution tracking, analytics insight and the integration and interpretation of the growing volume and variety of data is key for businesses to remain competitive.

Today, successful businesses must adapt to an unprecedented inflow of transactional, social, behavioral, consumer and identity data.

This complex and competitive environment requires brands to optimize ROI by identifying high-value marketing activities that reach qualified, targeted customers.

Adherence to a disciplined, data-driven approach will pay huge dividends for companies that can execute decision making in near real-time.

Establishing KPIs and assessing channel performance, progressive targeting, A/B testing and data integration from the multitude of business applications will increase the likelihood that correct conclusions are drawn from analytics insights.

Experience

Director of Online Acquisition

SnapLogic
Since November 2011
  • Develop and execute all digital marketing components that optimise content visibility via SEO, SEM and SMM.

Director of Search Marketing

LeadClick Media Inc. - Division of CoreLogic, Inc. (NYSE: CLGX)
November 2010 - October 2011
  • Anthony led a newly created Search Marketing Department and directed a team in developing strategies to grow revenue and net income via social media and organic (SEO) and paid search (PPC) referrals.

Director of Search Marketing

Eightfold Logic, Inc / Enquisite
October 2009 - November 2010

Freelance Consultant and Search Marketing Engineer: SEO, SEM and SMM

Freelance Consulting & Boost Search Marketing: SEO | SEM | SMM | Digital Marketing
January 2006 - December 2012

Entrepreneur & Co-Owner

Last Call Media, Inc.
December 2005 - January 2009

Director - ManyOne News Network

ManyOne Networks
September 2001 - May 2006
  • Built out the News Network using digital marketing as the primary user acquisition strategy.

Communications Director & Digital Marketing

International Space Sciences Organization
July 1999 - August 2001

Program Dir, Joint Civillian Orientation Conference

THE PENTAGON, Office of the Secretary of Defense (Public Affairs)
June 1998 - June 1999

Assistant to the Director, Permanent Duty Travel Task Force

The Pentagon, Office of the Secretary of Defense (Comptroller)
June 1997 - June 1998

Special Assistant to the Senior Advisor to the President, Office of Public Liaison

The White House, Office of Public Liaison
February 1997 - August 1997

Assistant to the Budget Director and CFO

Presidential Inaugural Committee
Since November 1996

Budget Manager, Scheduling and Advance

CLINTON/GORE ’96 REELECTION CAMPAIGN
November 1995 - November 1996

International Trade Specialist

US Dept of Commerce, International Trade Administration
January 1993 - June 1995

Skills

  • Build Pipelines Combining API Data and Multiple Ad Hoc Data Sources to Support Decision Making
  • Data Extraction, Segmentation and Analysis: Regular Expressions, API Calls, Automating Tasks with Google Apps Scripts
  • Google Analytics: Customize and Implement New Dashboards, Reports and Async Script for Specific Business Needs
  • Twitter Analytics - Build Queries for Data Extraction via API
  • Facebook Analytics - Build Queries for Data Extraction via API
  • Strong Working Knowledgeable of SiteCatalyst, ClickTale, Webtrends, Coremetrics
  • Marketo, Salesforce Integration, Lead Capture and Reporting
  • Landing Page and Lead Form Design and Implementation
  • Structured Markup: Microdata, Microformats, RDFa - Schema.org Implementation
  • HTML, JavaScript, CSS
  • Perform Detailed Technical SEO Audits
  • Utilize Google Webmaster Tools for Site Health and Analysis
  • Keyword Research - Various Tools
  • On-Page Optimization
  • Optimizing Off-Page Factors
  • Backlinks Analysis
  • Regular Toolsets Utilized: SEOmoz, Majestic SEO, OpenLink Explorer, KISSmetrics, BrightEdge
  • Facebook: 1,050 followers
  • Twitter: 1,245 followers
  • LinkedIn: 805 connections
  • Instagram: 483 followers
  • Quora: 220 followers
  • Strong In-Depth Platform Knowledge: Google Adwords, Facebook Ads and FB Exchange, Twitter Ad Platform and LinkedIn Ad Platform
  • Strong Knowledge and Use of Tools: Adwords Editor, WordStream, SEMrush and Marin Software
  • Experience Building Highly Qualified Audiences on Twitter, Facebook, LinkedIn and Google Plus
  • Social Reporting Tools: Google Analytics Social Reporting, Google Alerts, HootSuite, Summify, Sprout Social and Topsy
  • Social Content Sites: Quora, Slideshare, Vimeo, Youtube, Wistia (embeds), Instagram, Vine and Instagram

Education

Economics and International Trade

The American University
January 1991 - May 1995

International Trade & Economics/ International Relations Bachelors of Arts